Title :
Strategic repositioning - moving into radically unfamiliar markets: the experience of the defense sector
Author_Institution :
Sch. of Eng., Vanderbilt Univ., Nashville, TN, USA
Abstract :
This paper reports on a multiyear study of how defense contractors successfully reposition their technologies into commercial markets. It analyzes the key technology, market, and organizational success factors, and draws strategy implications for the defense industry. Data sources include a survey of 52 contractors and interviews with 40 others
Keywords :
technology transfer; commercial markets; defense contractors; defense industry; defense sector; market success factors; multiyear study; organizational success factors; strategic repositioning; strategy implications; technologies repositioning; technology success factors; unfamiliar markets; Aerospace industry; Business; Defense industry; Engineering management; Government; Marketing and sales; Marketing management; Paper technology; Technology management; Technology transfer;
Conference_Titel :
Management of Engineering and Technology, 2001. PICMET '01. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-06-7
DOI :
10.1109/PICMET.2001.952182
