DocumentCode
3514558
Title
An Integration and Empirical Examination of Entrepreneurial Orientation, Market Orientation and Firm Performance
Author
Yi Cui ; Xin Zheng
Author_Institution
Sch. of Bus. Adm., South China Univ. of Technol., Guangzhou
fYear
2007
fDate
21-25 Sept. 2007
Firstpage
6414
Lastpage
6417
Abstract
This paper intends to shed some light on the impact of entrepreneurial orientation (EO), market orientation (MO) on firm performance in Chinese context. Utilizing regression and hierarchical regression analysis, we test our hypotheses using a sample of 106 firms. The result shows that EO and MO are respectively positively associated with financial performance and innovative performance. EO is positively associated with MO. The theoretical and managerial implications are discussed.
Keywords
financial management; innovation management; organisational aspects; regression analysis; entrepreneurial orientation; financial performance; firm performance; hierarchical regression analysis; innovative performance; market orientation; Companies; Cultural differences; Decision making; Delay; Engines; Innovation management; Production; Profitability; Regression analysis; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4244-1311-9
Type
conf
DOI
10.1109/WICOM.2007.1573
Filename
4341348
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