Abstract :
The paper presents a systematical study of critical Kansei image evaluation words of high-tech consumables. By means of analysis and measurement of Kansei image of high-tech product formation, designing investigation, semantic differential method and statistical analysis of data, it is proposed that the psychological Kansei image of consumers should be explored with the mode of quantitative analysis and multiple regression equation be established between product Kansei image and degree of preference, so that the objective of Kansei image identification of high-tech electronic consumable product design would be achieved. This can also be used as a reference for consequent product design. The Mp3 products are taken as an example to illustrate, it is shown that: product characters, such as modern, masculine, technological, delicate, can greatly increase consumer´s general satisfaction, while elegant, novel, bright contribute little to product image. Therefore, enterprises should pay special attention to establish such product characters as technological, modern, etc
Keywords :
consumer electronics; customer satisfaction; marketing; product design; regression analysis; Kansei image identification; Mp3 products; consumer Kansei image evaluation; consumer general satisfaction; degree of preference; designing investigation; high-tech electronic consumable product design; multiple regression equation; product Kansei image; product characters; product image; psychological Kansei image; quantitative analysis mode; semantic differential method; statistical data analysis; Cognition; Computer industry; Design engineering; Differential equations; Image analysis; Modems; Pressure measurement; Product design; Psychology; Statistical analysis; High-tech consumable product; Image evaluation; Kansei engineering; Kansei image words;
