Title :
The Empirical Study on the Relationship between Individual Knowledge Conversion Capabilities and Innovation Behavior: A Social Network Perspective
Author_Institution :
Sch. of Manage., Zhejiang Univ., Hangzhou
Abstract :
The main purpose of this study is to explore the relations between knowledge conversion capability, network centrality and individual innovation behavior of the advertising creative team members. First, we review the literature and establish a theoretical model. Then, we make an empirical test by SPSS 11.5 and UCINET 6 softwares. The data are gathered by questionnaires and the subjects are 124 employees in 28 advertising teams in Hu-hang zone. Eventually, the model proves there are significant mediating effects of network centrality in the relationships between knowledge conversion ability and innovation behavior
Keywords :
advertising; human factors; innovation management; knowledge management; organisational aspects; personnel; socio-economic effects; Hu-hang zone; SPSS 11.5 software; UCINET 6 software; advertising team members; empirical study; employees; innovation behavior; knowledge conversion capabilities; network centrality; social network perspective; Individual innovation behavior; Knowledge conversion capabilities; Network centrality;
Conference_Titel :
Management Science and Engineering, 2006. ICMSE '06. 2006 International Conference on
Conference_Location :
Lille
Print_ISBN :
7-5603-2355-3
DOI :
10.1109/ICMSE.2006.314228
