Title :
Design challenges for implementing a customer driven mass-customisation system
Author :
Soroka, A.J. ; Hieu, L.C.
Author_Institution :
Sch. of Eng., Manuf. Eng. Centre, Cardiff Univ., Cardiff, UK
Abstract :
The trend towards highly customised products and services creates challenges in that as products become ever more individualised the customer will start to become the product designer and will need to be able to deal with the challenges that a professional product designer has to address. A novice, non-designer, customer will know how they want their product to look but may be unaware of the engineering and production limitations that will prevent them from realising their desire. This presents massive problems when reconciling the desires and needs of the customer with the need to achieve mass-production levels of efficiency. This paper examines the challenges that must be overcome in order to enable consumers to actively participate in the design of customised products and proposes a potential system to do this.
Keywords :
customer satisfaction; mass production; product customisation; product design; customer desires; customer driven mass-customisation system; customer needs; engineering limitations; product customisation; production limitations; professional product designer; Assembly; Collaboration; Complexity theory; Production; Solid modeling; Three dimensional displays;
Conference_Titel :
Industrial Informatics (INDIN), 2011 9th IEEE International Conference on
Conference_Location :
Caparica, Lisbon
Print_ISBN :
978-1-4577-0435-2
Electronic_ISBN :
978-1-4577-0433-8
DOI :
10.1109/INDIN.2011.6035005