• DocumentCode
    3524395
  • Title

    Concerning the important position of product modeling design in the product life cycle strategy

  • Author

    Jiang, Xiao-pu ; Ma, Chang-jiang

  • Author_Institution
    Dept. of Art Design, Univ. of NanChang, Nanchang, China
  • Volume
    Part 1
  • fYear
    2011
  • fDate
    3-5 Sept. 2011
  • Firstpage
    540
  • Lastpage
    542
  • Abstract
    The length of the product life cycle can bring determines to value, and the interests of the product life cycle is not as long as possible. However, life cycle is too short to cause its lacking of competitivity in the market. Control product life cycle need scientific strategy. Product life cycle strategy includes many things, such as marketing strategy, development strategy, advertising strategies, etc. Product modeling design in product life cycle has its universal and special rules, the correct understanding and utilization of these rules, which can make the product modeling design strategy in the product life cycle to play an important role.
  • Keywords
    advertising; product design; product development; product life cycle management; strategic planning; advertising strategies; development strategy; marketing; product life cycle strategy; product modeling design; Color; Industries; Marketing and sales; Production; Shape; Technological innovation; Watches; product life cycle strategy; product modeling design;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Industrial Engineering and Engineering Management (IE&EM), 2011 IEEE 18Th International Conference on
  • Conference_Location
    Changchun
  • Print_ISBN
    978-1-61284-446-6
  • Type

    conf

  • DOI
    10.1109/ICIEEM.2011.6035217
  • Filename
    6035217