Title :
Concerning the important position of product modeling design in the product life cycle strategy
Author :
Jiang, Xiao-pu ; Ma, Chang-jiang
Author_Institution :
Dept. of Art Design, Univ. of NanChang, Nanchang, China
Abstract :
The length of the product life cycle can bring determines to value, and the interests of the product life cycle is not as long as possible. However, life cycle is too short to cause its lacking of competitivity in the market. Control product life cycle need scientific strategy. Product life cycle strategy includes many things, such as marketing strategy, development strategy, advertising strategies, etc. Product modeling design in product life cycle has its universal and special rules, the correct understanding and utilization of these rules, which can make the product modeling design strategy in the product life cycle to play an important role.
Keywords :
advertising; product design; product development; product life cycle management; strategic planning; advertising strategies; development strategy; marketing; product life cycle strategy; product modeling design; Color; Industries; Marketing and sales; Production; Shape; Technological innovation; Watches; product life cycle strategy; product modeling design;
Conference_Titel :
Industrial Engineering and Engineering Management (IE&EM), 2011 IEEE 18Th International Conference on
Conference_Location :
Changchun
Print_ISBN :
978-1-61284-446-6
DOI :
10.1109/ICIEEM.2011.6035217