Title :
Business-to-consumer electronic commerce: a longitudinal study
Author :
Limayem, Moez ; Khalifa, Mohamed
Author_Institution :
Dept. of Inf. Syst., Hong Kong Univ., China
Abstract :
The objective of the study is to investigate the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the Theory of Planned Behavior. The model is then tested empirically in a longitudinal study with two surveys. Data collected from 705 consumers indicate that subjective norms, attitude, and beliefs concerning the consequences of online shopping have significant effects on consumer intentions to buy online. Behavioral control and intentions significantly influenced online shopping behavior. The results also provide strong support for the positive effects of personal innovativeness on attitude and intentions to shop online. The implications of the findings for theory and practice are discussed
Keywords :
Internet; electronic commerce; home shopping; human factors; social aspects of automation; Theory of Planned Behavior; behavioral control; business-to-consumer electronic commerce; consumer intentions; longitudinal study; online shopping behavior; online shopping intentions; personal innovativeness; subjective norms; surveys; Cities and towns; Consumer behavior; Electronic commerce; Hardware; Information systems; Technological innovation; Testing; Travel services; Web and internet services;
Conference_Titel :
Computers and Communications, 2000. Proceedings. ISCC 2000. Fifth IEEE Symposium on
Conference_Location :
Antibes-Juan les Pins
Print_ISBN :
0-7695-0722-0
DOI :
10.1109/ISCC.2000.860652
