Risk perception of individual suppliers in e-commerce transactions

Author

Kong, Yinping ; Chen, Yiwen ; Wu, Shuai ; Jiao, Xuan

Author_Institution

Inst. of Psychol., Chinese Acad. of Sci., Beijing, China

fYear

2009

fDate

23-24 Aug. 2009

Firstpage

194

Lastpage

199

Abstract

This study aimed to explore the relationship between three kinds of risk characteristics, anxiety, controllability and predictability respectively, and their effects on total risk perception, and their relationship with risk-coping behaviors in e-commerce transactions. 174 individual suppliers participated in the survey. Results indicated that: a) the correlation between controllability and predictability was high, while anxiety remained independently; b) the risk source factors of two risk characteristics were different; c) the anxiety influenced the total risk most; d) individual suppliers tended to take coping risk behaviors as much as possible. Also, part of the risk coping behaviors has significant correlation with risk characteristics.

Keywords

electronic commerce; risk analysis; e-commerce transaction; electronic commerce; risk coping behavior; risk perception; supplier; Chaos; Cognition; Controllability; Economic forecasting; Electronic commerce; Government; Internet; Psychology; Risk management; Uncertainty;

fLanguage

English

Publisher

ieee

Conference_Titel

Web Society, 2009. SWS '09. 1st IEEE Symposium on

Conference_Location

Lanzhou

Print_ISBN

978-1-4244-4157-0

Electronic_ISBN

978-1-4244-4158-7

Type

conf

DOI

10.1109/SWS.2009.5271785

Filename

5271785