Title :
Risk perception of individual suppliers in e-commerce transactions
Author :
Kong, Yinping ; Chen, Yiwen ; Wu, Shuai ; Jiao, Xuan
Author_Institution :
Inst. of Psychol., Chinese Acad. of Sci., Beijing, China
Abstract :
This study aimed to explore the relationship between three kinds of risk characteristics, anxiety, controllability and predictability respectively, and their effects on total risk perception, and their relationship with risk-coping behaviors in e-commerce transactions. 174 individual suppliers participated in the survey. Results indicated that: a) the correlation between controllability and predictability was high, while anxiety remained independently; b) the risk source factors of two risk characteristics were different; c) the anxiety influenced the total risk most; d) individual suppliers tended to take coping risk behaviors as much as possible. Also, part of the risk coping behaviors has significant correlation with risk characteristics.
Keywords :
electronic commerce; risk analysis; e-commerce transaction; electronic commerce; risk coping behavior; risk perception; supplier; Chaos; Cognition; Controllability; Economic forecasting; Electronic commerce; Government; Internet; Psychology; Risk management; Uncertainty;
Conference_Titel :
Web Society, 2009. SWS '09. 1st IEEE Symposium on
Conference_Location :
Lanzhou
Print_ISBN :
978-1-4244-4157-0
Electronic_ISBN :
978-1-4244-4158-7
DOI :
10.1109/SWS.2009.5271785
