A research into the attitudes of college students towards a career in the Pulp and Paper Industry in Metro Vancouver, Canada

It is important but difficult for the Pulp and Paper Industry (PPI) to attract college students in Canada including Metro Vancouver. This paper aims to find out the reasons for this difficulty, identify solutions and make recommendations to enhance the attractiveness of PPI to students, using Crosstabulation Analysis in SPSS software and other analytical methods. This paper introduces industry background, the survey and research. Four Conclusions were arrived at. First, the supply of college graduates to the PPI won´t increase. Second, some factors significantly influence students´ career choice. Third, students´ attitude toward the PPI is more positive. Fourth, many students lack knowledge about PPI. The paper concludes with some recommendations for enterprises in PPI, including to whom it should deliver and ways to deliver industry information, important factors and actions to attract college students.