Mobile Multimedia Cloud Computing and the Web

The Web is a tremendous success story. Nowadays, even users without knowledge about web standards and protocols can create appealing web sites with lots of multimedia materials. Professional organizations and communities turn their businesses and collaboration needs into web applications. When it comes to mobile multimedia it is a different story. Highly specialized applications using the competitive advantage of newest device technologies programmed by specialists are dominating the scene. We argue that we need a comprehensive view on current practices of web and mobile multimedia development in order to create the next generation of mobile multimedia web applications. We draw on our experiences with the development of advanced multimedia web applications utilizing MPEG-7 for professional communities and the early development of respective mobile versions. Our approach uses mobile cloud computing and new standards and protocols like HTML5 and XMPP.