Title :
A Dynamic Solution to Mobile E-Commerce on Trust Status Prediction
Author :
Wang, Suzhen ; Fan, Lijie ; Liu, Wei
Author_Institution :
Office of Acad. Affairs, Hebei Univ. of Econ. & Bus., Shijiazhuang, China
Abstract :
A trust evaluation model for mobile e-commerce trading platform was proposed, which is based on improved Grey-prediction-model. The model utilizes the theory of Gray prediction, constructs the GM (1,1) model according to the changes of previous trust values of entities interaction and predict the next trust value. Experiments show that the model is a better solution to mobile e-commerce on trust status prediction.
Keywords :
electronic commerce; grey systems; mobile radio; prediction theory; telecommunication industry; GM (1,1) model; Grey-prediction-model; mobile e-commerce trading platform; trust evaluation model; trust status prediction; Business; Data models; Educational institutions; Mathematical model; Mobile communication; Prediction algorithms; Predictive models;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing (WiCOM), 2011 7th International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-6250-6
DOI :
10.1109/wicom.2011.6036659
