Title :
Research of Strategic Transformation Model of the Fast Moving Consumer Goods Industry
Author :
Li Ning ; LiangJie Zhang ; YueJun Chen ; ShengPing Wu
Author_Institution :
Kingdee Software (China) Co., Ltd., Shenzhen, China
Abstract :
With the gradually subsided of economic crisis, China´s fast moving consumer goods industry has present slow growth trend. But its market share is still not high. According to the characteristics of China´s fast moving consumer goods industry, it is necessary to carry out the strategic transformation at this stage. This article departure from the beer industry, a particular fast moving consumer goods industey, combined the importance of the forecast sales orders in the supply chain, to discuss the new strategic transformation model of the beer industry.
Keywords :
brewing industry; consumer products; forecasting theory; order processing; strategic planning; supply chains; China; FMCG; beer industry; economic crisis; fast moving consumer goods industry; market share; sales order forecasting; strategic transformation model; supply chain; Companies; Forecasting; Industries; Marketing and sales; Predictive models; Raw materials; fast moving consumer goods; forecast sales order; gray prediction; strategic transformation; value chain analysis;
Conference_Titel :
Services Computing Conference (APSCC), 2012 IEEE Asia-Pacific
Conference_Location :
Guilin
Print_ISBN :
978-1-4673-4825-6
DOI :
10.1109/APSCC.2012.35
