Title :
Identifying online communities of interest using side information
Author :
Leberknight, Christopher S. ; Tajer, Ali ; Chiang, Mung ; Poor, H. Vincent
Author_Institution :
Dept. of Electr. Eng., Princeton Univ., Princeton, NJ, USA
Abstract :
This research investigates the potential to identify communities and individuals of interest in a weighted network by incorporating side information corresponding to the prior probability of engaging in a specific activity. A brief review of community detection techniques is presented followed by a discussion of a proposed probabilistic model for identifying communities using seeds with side information. A simulation of the model demonstrates the required parameters to detect individuals in the network who are likely to engage in a specific activity. Results highlight the ability of the model to identify small social communities by accounting for the affinity or strength of the relationships between individuals of interest and other individuals in the network.
Keywords :
Internet; marketing data processing; probability; social networking (online); Internet; OSN; community detection techniques; online community-of-interest identification; online social networks; probabilistic model; side information; social communities; viral marketing; weighted network; Communities; Computational modeling; Detection algorithms; Image edge detection; Network topology; Probabilistic logic; Social network services; Clustering; Community Detection; Online Social Networks; Viral Marketing;
Conference_Titel :
Statistical Signal Processing Workshop (SSP), 2012 IEEE
Conference_Location :
Ann Arbor, MI
Print_ISBN :
978-1-4673-0182-4
Electronic_ISBN :
pending
DOI :
10.1109/SSP.2012.6319641