Examining the effects of avatar customization and narrative on engagement and learning in video games

While video games have received strong attention for their potential to generate engagement and learning, the specific features of these games that produce these outcomes are still not well understood. This study examined two factors-the ability to customize an avatar and the presence of a strong narrative-for their effects on a player´s gaming experience and their subsequent ability to remember events and characteristics in the game. Results of this study showed strong effects for creating a custom avatar on feelings of engagement and presence, and modest effects on measures of learning. There were no significant effects for the narrative manipulation. Interpretations of these results and their implications are discussed.