Title :
Decision trees for heterogeneous dose-response signal analysis
Author :
Varshney, Kush R. ; Singh, Moninder ; Wang, Jun
Author_Institution :
Bus. Analytics & Math. Sci. Dept., IBM Thomas J. Watson Res. Center, Yorktown Heights, NY, USA
Abstract :
We propose a novel decision tree algorithm for modeling function-valued responses. This algorithm partitions the feature space into homogeneous subpopulations with common dose-response signals using a splitting criterion based on Nadaraya-Watson kernel regression and the Cramér-von Mises statistical test. We formulate an important business problem of sales team composition within the dose-response framework. Experimental results on generated and real-world sales data show the efficacy of the approach.
Keywords :
business data processing; decision trees; regression analysis; sales management; signal processing; Cramer-von Mises statistical test; Nadaraya-Watson kernel regression; business problem; decision tree algorithm; dose response framework; feature space; function valued response; heterogeneous dose response signal analysis; homogeneous subpopulations; sales data; sales team composition; Business; Estimation; Kernel; Marketing and sales; Noise; Regression tree analysis; Business analytics; Cramér-von Mises test; customer relationship management; decision tree; kernel regression;
Conference_Titel :
Statistical Signal Processing Workshop (SSP), 2012 IEEE
Conference_Location :
Ann Arbor, MI
Print_ISBN :
978-1-4673-0182-4
Electronic_ISBN :
pending
DOI :
10.1109/SSP.2012.6319855