SEO Keyword Analysis and Its Application in Website Editing System

Author

Xinjuan Zhu ; Zhiqiang Tan

Author_Institution

Dept. of Comput. Sci., Xi´´an Polytech. Univ., Xi´´an, China

fYear

2012

fDate

21-23 Sept. 2012

Firstpage

1

Lastpage

4

Abstract

A keyword choice and analysis approach in SEO is studied to deal with the issues such as low efficiency, poor reliability and instability optimization in artificial SEO processing in this paper. A keyword expansion method is proposed by reversing search engine´s related search keywords to meet user´s requirements. C4.5 algorithm is adopted to analyze the main factor infecting the competition result of keywords and predict their competition from historical SEO data. A website editing system is authored in which backward spider and text extraction technology is utilized to collect information. In this case, real-time SEO factor analysis could be automatically done and feedback to the system to improve the productivity and efficiency in SEO processing.

Keywords

Web sites; optimisation; search engines; text analysis; SEO keyword analysis; Website editing system; artificial SEO processing; backward spider technique; keyword expansion method; real-time SEO factor; search engine optimization; text extraction technology; Data mining; Decision trees; HTML; Optimization; Search engines; Web pages;

fLanguage

English

Publisher

ieee

Conference_Titel

Wireless Communications, Networking and Mobile Computing (WiCOM), 2012 8th International Conference on

Conference_Location

Shanghai

ISSN

2161-9646

Print_ISBN

978-1-61284-684-2

Type

conf

DOI

10.1109/WiCOM.2012.6478670

Filename

6478670