Title :
Social commerce in E-business: Challenges and guidelines for successful adoption
Author :
Choo Seah Ling ; Husain, Wahidah
Author_Institution :
Sch. of Comput. Sci., Univ. Sains Malaysia, Minden, Malaysia
Abstract :
In recent years, social commerce which utilizes social and online media to aid E-commerce activities has gained major attention in E-business world. Social commerce is proven to affect the companies´ business positively when integrated into existing E-business models. The rise of Web 2.0 technology and the boom of social networking sites also suggest the possibilities and potentials of adopting social commerce in E-business. This paper aims to explore the challenges associated with social commerce and strategies to have a successful adoption. Several related and well described frameworks, tips and guides have been studied to formulate a general guideline to increase the success rate of social commerce adoption in E-business. This paper serves as an overview to companies who are interested in adopting social commerce into their existing business.
Keywords :
electronic commerce; social networking (online); Web 2.0 technology; e-business models; e-commerce activities; electronic business; electronic commerce; online media; social commerce adoption; social media; social networking sites; Companies; Electronic commerce; Facebook; Guidelines; Media; E-Commerce; E-business; social commerce; social media;
Conference_Titel :
Advanced Computer Science and Information Systems (ICACSIS), 2013 International Conference on
Conference_Location :
Bali
DOI :
10.1109/ICACSIS.2013.6761548