The many faces of IPTV and internet TV services: A taxonomy

While the first use of walled garden IPTV platforms replicated existing CATV services and business models, the choice was always made with an eye to future flexibility of services. Meanwhile another set of players has introduced a variety of Internet TV flavors over multiple devices, delivery technologies, with different business models and content types. This paper provides a taxonomy of services, some associated opportunities and issues, and a view of the types of player likely to struggle and those likely to flourish.