Title :
Determination of Price and Warranty Length in Supply Chain
Author :
Peng, Yang ; Junqing Sun
Author_Institution :
Tianjin Key Lab. of Intell. Comput., Tianjin Univ. of Technol., Tianjin, China
Abstract :
To stimulate consumers´ purchase willingness, producers must determine the reasonable selling prices and warranty length for their product. Based on the diffusion mode, a dynamic Stacklberg game of price and warranty was researched in this paper. Through this model, we got some conclusion about the supplier and retailer´s optimal strategy.
Keywords :
game theory; pricing; product liability; purchasing; retailing; supply chains; consumer purchase willingness; price determination; price stacklberg game; product warranty; supply chain; warranty length; Computer science education; Computer vision; Costs; Educational technology; Information technology; Laboratories; Marketing and sales; Supply chains; Virtual manufacturing; Warranties; price stacklberg game; supply chain; warranty;
Conference_Titel :
Intelligent Information Technology Application Workshops, 2009. IITAW '09. Third International Symposium on
Conference_Location :
Nanchang
Print_ISBN :
978-1-4244-6420-3
Electronic_ISBN :
978-1-4244-6421-0
DOI :
10.1109/IITAW.2009.82
