DocumentCode
3547230
Title
Customer classification method for multiple pedestrians using pressure sensors
Author
Hasegawa, Junichi ; Tajima, Tsutomu ; Abe, Takashi ; Kimura, Hiromitsu
Author_Institution
Fukuoka Inst. of Technol., Fukuoka, Japan
fYear
2013
fDate
2-4 Nov. 2013
Firstpage
350
Lastpage
354
Abstract
This paper aims to customer classification age groups by walking data using pressure sensor array. Techniques of the age groups estimation in many retail businesses (for example, convenience stores, supermarkets, shopping malls, etc.) are marketable. Because those techniques are applicable for market research and customer analysis. There are many researches of the age estimation using face images, walking silhouette data, etc. However, there are some problems too. One of problem is that the estimation classes are a few. Moreover, many age estimation systems use some video cameras. Therefore, these systems may invade surveyed person´s privacy by taking one´s face images. Obviously the pressure sensor does not record one´s face images. In this study, this fact is one of merit in using the pressure sensors. The pressure sensor array gets feature quantity including center of gravity, pressure value, area of foot, etc. In this study, our system classifies surveyed persons to 6 age groups as each decade. Here, surveyed persons are 20s-70s. Average estimation accuracy of all age groups is 82.67%. The highest estimation accuracy is 89.33% at 20s and 60s.
Keywords
age issues; consumer behaviour; data privacy; face recognition; feature extraction; image classification; pedestrians; pressure sensors; retail data processing; sensor arrays; video cameras; age estimation system; age groups estimation; area of foot; center of gravity; customer analysis; customer classification method; face images; feature quantity; market research; multiple pedestrians; person privacy; pressure sensor array; pressure value; retail businesses; video camera; walking silhouette data; Accuracy; Cameras; Estimation; Face; Legged locomotion; Sensors; Support vector machines; Pressure sensor; age group estimation; footprint; marketing; walking;
fLanguage
English
Publisher
ieee
Conference_Titel
Awareness Science and Technology and Ubi-Media Computing (iCAST-UMEDIA), 2013 International Joint Conference on
Conference_Location
Aizuwakamatsu
Type
conf
DOI
10.1109/ICAwST.2013.6765464
Filename
6765464
Link To Document