Title :
The management strategy of master kong based on fuzzy VRIO analysis
Author :
Chia Chih Sheng ; Kodono, Yukio
Author_Institution :
Grad. Sch., Osaka Int. Univ., Moriguchi, Japan
Abstract :
Tingyi (Cayman Islands) Holding Corp. (the "Company"), and its subsidiaries (the "Group") specialize in the production and distribution of instant noodles, beverages and instant food products in the People\´s Republic of China ("PRC"). The Group started its instant noodle business in 1992, and expanded into the instant food business and beverage business in 1996. In March 2012, the Group further expanded its beverage business, the strategic alliance between the Company and PepsiCo in the beverage business in the PRC was established. The Company is exclusively manufacturing, bottling, packaging, distributing and selling PepsiCo non-alcoholic drinks in China. In this paper, we try to research the success of management strategy and analyzed the VRIO analysis of the company, and we use the fuzzy VRIO method to analyze the internal factors that Master Kong keeps how to make the competitive advantage in China.
Keywords :
beverage industry; fuzzy set theory; international collaboration; investment; organisational aspects; strategic planning; Master Kong; PRC; Peoples Republic of China; PepsiCo; Tingyi Holding Corp; VRIO analysis; beverage business; fuzzy VRIO analysis; instant food products; instant noodles; management strategy; nonalcoholic drinks; strategic alliance; Companies; Economics; Educational institutions; Industries; Production; China market; Master Kang; competitive advantage; fuzzy VRIO analysis; management strategy;
Conference_Titel :
Soft Computing and Intelligent Systems (SCIS), 2014 Joint 7th International Conference on and Advanced Intelligent Systems (ISIS), 15th International Symposium on
DOI :
10.1109/SCIS-ISIS.2014.7044666
