Title :
Sale Mode Choice of Product Extended Warranty Based on the Service Level
Author_Institution :
Sch. of Inf. Technol., Jiangxi Univ. of Finance & Econ., Nanchang, China
Abstract :
Based on master-slave two-echelon supply chain, set a separate price for product extended warranty, and form both a product reflecting the risk avoidance by the customer and the demand function for product extended warranty. Study how service level tends to influence double marginal effect and complementary effect of the supply chain. And further analyze how service level tends to influence the sale mode choice of product extended warranty by the manufacturer and provide theories on the decision making for the manufacturer.
Keywords :
decision making; pricing; risk management; sales management; supply chain management; complementary effect; decision making; demand function; double marginal effect; master-slave two-echelon supply chain; price; product extended warranty; risk avoidance; sale mode choice; service level; Educational institutions; Equations; Game theory; Indexes; Standards; Supply chains; Warranties; Game theory; Product extended warranty; Sale mode choice; Service level;
Conference_Titel :
Management of e-Commerce and e-Government (ICMeCG), 2014 International Conference on
DOI :
10.1109/ICMeCG.2014.76
