Title :
The model of Internet marketing program considering 2Is
Author :
Wang, Tianyong ; Xu, Zhengliang ; Gao, Ge
Author_Institution :
Sch. of Manage., Jilin Univ., Changchun, China
Abstract :
This paper advocates the model of Internet marketing program considering interactivity and individualization (abr.2Is). Firstly, the paper gives the definition and the function of 2Is; secondly, the author analyzes the influence on the Internet marketing of 2Is, and sets up the influence models respectively; thirdly, the paper establish a model for Internet marketing program considering 2Is.
Keywords :
Internet; customer services; electronic commerce; market research; Internet marketing program; individualization; interactivity; marketspace matrix; Engineering management; Face recognition; History; Marketing management; Mobile handsets; Personnel; Radio broadcasting; Strips; TV broadcasting; Web and internet services;
Conference_Titel :
Services Systems and Services Management, 2005. Proceedings of ICSSSM '05. 2005 International Conference on
Print_ISBN :
0-7803-8971-9
DOI :
10.1109/ICSSSM.2005.1499514
