A study on statical and dynamical characteristics model of e-commerce competitive environment

The rapid process of economic globalization, revolutionary technologies innovation, sharp decrease in the product life cycle, uncertain demand and supply, and increasing industry competition lead to an unpredictable and dynamic commerce environment which may bring a lot of uncertainties to enterprises. An integrated view on an e-commerce static and dynamic environment is presented. In order to accurately characterize new competition rules, economy effects and economics law in e-commerce environment, the authors do a series of theoretical and empirical research on an e-commerce environment from statically new effects and dynamically new characteristics. Meanwhile, the static model based on the industrial competitive basis, enterprise value network, the core business activities, and product/service, and the dynamic model based on the instability, uncertainty, agility, complexity, novelty are proposed.