E-Commerce Automated Negotiation Model Research Based on Multi-agent

At present, Intelligent Agent negotiation system has become a popular tool used in e-commerce with the development of artificial intelligence and Agent Technology. In the background, this paper presents an Intelligent Agent negotiation model to assist users in e-commerce negotiations. In this model, the mechanism of Bayesian learning method is introduced, and the negotiations Agent change negotiations beliefs through Bayesian learning, so that the negotiating parties agree or terminate the negotiations faster. Finally, the negotiation model compared with the model which not use Bayesian learning mechanism, and found that, Agent can adjust the negotiation strategy better in the negotiating process in this model, and the efficiency of negotiations is improved.