DocumentCode :
3570817
Title :
How Could a Boy Influence a Girl?
Author :
He Chen ; Wen Xu ; Xuming Zhai ; Yuanjun Bi ; Ailian Wang ; Ding-Zhu Du
Author_Institution :
Dept. of Math., Southeast Univ., Nanjing, China
fYear :
2014
Firstpage :
279
Lastpage :
287
Abstract :
A boy wants to make friends with a pretty girl. He feels that he may get rejected if he invites her directly. In this situation, what he could do is to influence the girl´s friends. Similar situations may occur in social activities. Based on this background, we formulate a new optimization problem, the Target Influence Maximization (TIM) problem and show that this problem can be solved in polynomial-time in networks with no directed cycles. Motivated by this, we study a special strategy to construct solutions for TIM, i.e., The Target Influence Maximization through Sub graph without Directed Cycle (TIMSDC). Two polynomial-time approximation algorithms are designed for TIMSDC. Through extensive experiments on real-world data sets, we demonstrate that our algorithms work efficiently and outperform existing methods.
Keywords :
computational complexity; graph theory; optimisation; social sciences; TIM problem; TIMSDC algorithm; boy; girl; optimization problem; polynomial-time; social activity; target influence maximization through subgraph without directed cycle; Approximation algorithms; Computational modeling; Heuristic algorithms; Integrated circuit modeling; Silicon; Social network services;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Mobile Ad-hoc and Sensor Networks (MSN), 2014 10th International Conference on
Type :
conf
DOI :
10.1109/MSN.2014.45
Filename :
7051782
Link To Document :
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