• DocumentCode
    3570943
  • Title

    Understanding co-evolution in large multi-relational social networks

  • Author

    Singhal, Ayush ; Roy, Atanu ; Srivastava, Jaideep

  • Author_Institution
    Dept. of Comput. Sci. & Eng., Univ. of Minnesota - Twin Cities, Minneapolis, MN, USA
  • fYear
    2014
  • Firstpage
    733
  • Lastpage
    740
  • Abstract
    Understanding dynamics of evolution in large social networks is an important problem. In this paper, we characterize evolution in large multi-relational social networks. The proliferation of online media such as Twitter, Facebook, Orkut and MMORPGs1 have created social networking data at an unprecedented scale. Sony´s Everquest II is one such example. We used game multi-relational networks to reveal the dynamics of evolution in a multi-relational setting by macroscopic study of the game network. Macroscopic analysis involves fragmenting the network into smaller portions for studying the dynamics within these sub-networks, referred to as `communities´. From an evolutionary perspective of multi-relational network analysis, we have made the following contributions. Specifically, we formulated and analyzed various metrics to capture evolutionary properties of networks. We find that co-evolution rates in trust based `communities´ are approximately 60% higher than the trade based `communities´. We also find that the trust and trade connections within the `communities´ reduce as their size increases. Finally, we study the interrelation between the dynamics of trade and trust within `communities´ and find interesting results about the precursor relationship between the trade and the trust dynamics within the `communities´.
  • Keywords
    computer games; social networking (online); trusted computing; Facebook; MMORPG; Orkut; Sony Everquest II; Twitter; coevolution; game multirelational networks; multirelational network analysis; multirelational setting; multirelational social networks; online media; trade based communities; trust based communities; trust dynamics; Communities; Detection algorithms; Games; Image edge detection; Market research; Measurement; Social network services;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Reuse and Integration (IRI), 2014 IEEE 15th International Conference on
  • Type

    conf

  • DOI
    10.1109/IRI.2014.7051962
  • Filename
    7051962