DocumentCode
3570943
Title
Understanding co-evolution in large multi-relational social networks
Author
Singhal, Ayush ; Roy, Atanu ; Srivastava, Jaideep
Author_Institution
Dept. of Comput. Sci. & Eng., Univ. of Minnesota - Twin Cities, Minneapolis, MN, USA
fYear
2014
Firstpage
733
Lastpage
740
Abstract
Understanding dynamics of evolution in large social networks is an important problem. In this paper, we characterize evolution in large multi-relational social networks. The proliferation of online media such as Twitter, Facebook, Orkut and MMORPGs1 have created social networking data at an unprecedented scale. Sony´s Everquest II is one such example. We used game multi-relational networks to reveal the dynamics of evolution in a multi-relational setting by macroscopic study of the game network. Macroscopic analysis involves fragmenting the network into smaller portions for studying the dynamics within these sub-networks, referred to as `communities´. From an evolutionary perspective of multi-relational network analysis, we have made the following contributions. Specifically, we formulated and analyzed various metrics to capture evolutionary properties of networks. We find that co-evolution rates in trust based `communities´ are approximately 60% higher than the trade based `communities´. We also find that the trust and trade connections within the `communities´ reduce as their size increases. Finally, we study the interrelation between the dynamics of trade and trust within `communities´ and find interesting results about the precursor relationship between the trade and the trust dynamics within the `communities´.
Keywords
computer games; social networking (online); trusted computing; Facebook; MMORPG; Orkut; Sony Everquest II; Twitter; coevolution; game multirelational networks; multirelational network analysis; multirelational setting; multirelational social networks; online media; trade based communities; trust based communities; trust dynamics; Communities; Detection algorithms; Games; Image edge detection; Market research; Measurement; Social network services;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Reuse and Integration (IRI), 2014 IEEE 15th International Conference on
Type
conf
DOI
10.1109/IRI.2014.7051962
Filename
7051962
Link To Document