Title :
Understanding co-evolution in large multi-relational social networks
Author :
Singhal, Ayush ; Roy, Atanu ; Srivastava, Jaideep
Author_Institution :
Dept. of Comput. Sci. & Eng., Univ. of Minnesota - Twin Cities, Minneapolis, MN, USA
Abstract :
Understanding dynamics of evolution in large social networks is an important problem. In this paper, we characterize evolution in large multi-relational social networks. The proliferation of online media such as Twitter, Facebook, Orkut and MMORPGs1 have created social networking data at an unprecedented scale. Sony´s Everquest II is one such example. We used game multi-relational networks to reveal the dynamics of evolution in a multi-relational setting by macroscopic study of the game network. Macroscopic analysis involves fragmenting the network into smaller portions for studying the dynamics within these sub-networks, referred to as `communities´. From an evolutionary perspective of multi-relational network analysis, we have made the following contributions. Specifically, we formulated and analyzed various metrics to capture evolutionary properties of networks. We find that co-evolution rates in trust based `communities´ are approximately 60% higher than the trade based `communities´. We also find that the trust and trade connections within the `communities´ reduce as their size increases. Finally, we study the interrelation between the dynamics of trade and trust within `communities´ and find interesting results about the precursor relationship between the trade and the trust dynamics within the `communities´.
Keywords :
computer games; social networking (online); trusted computing; Facebook; MMORPG; Orkut; Sony Everquest II; Twitter; coevolution; game multirelational networks; multirelational network analysis; multirelational setting; multirelational social networks; online media; trade based communities; trust based communities; trust dynamics; Communities; Detection algorithms; Games; Image edge detection; Market research; Measurement; Social network services;
Conference_Titel :
Information Reuse and Integration (IRI), 2014 IEEE 15th International Conference on
DOI :
10.1109/IRI.2014.7051962