Title :
Analysis on Application Strategy of Online Word of Mouth Marketing to SNS
Author :
Li, Chen ; Chen Li
Author_Institution :
Coll. of Bus., Guangxi Univ. for Nat., Nanning, China
Abstract :
This paper carried on the analysis to the development present situation of SNS, summarized the current problems in the SNS, then based on the analysis of online word of mouth value, explored building new profit pattern about online word of mouth marketing, and proposed corresponding strategies.
Keywords :
Internet; marketing; social networking (online); SNS; application strategy; online word of mouth marketing; profit pattern; social networking service; Advertising; Atmospheric modeling; Business; Games; Internet; Lead; Mouth; SNS; Word-of-mouth marketing; opinion leader;
Conference_Titel :
Computer Science and Electronics Engineering (ICCSEE), 2012 International Conference on
Print_ISBN :
978-1-4673-0689-8
DOI :
10.1109/ICCSEE.2012.505
