Official use of social network sites by African universities

Author

Otto, Francis ; Williams, Shirley

Author_Institution

Sch. of Syst. Eng., Univ. of Reading, Reading, UK

fYear

2014

Firstpage

46

Lastpage

51

Abstract

The use of social network sites (SNS) has become very valuable to educational institutions. Some universities have formally integrated these social media in their educational systems and are using them to improve their service delivery. The main aim of this study was to establish whether African universities have embraced this emerging technology by having official presence on SNS. A purposive sampling method was used to study 24 universities from which data were obtained by visiting their official Web sites and following the official links to the most common SNS.

Keywords

educational institutions; social networking (online); African universities; Facebook; LinkedIn; SNS; Twitter; YouTube; educational institutions; educational systems; official Web sites; official links; official materials; official presence; official use; participation level; personal use; purposive sampling method; service improvement; social media; social network sites; Educational institutions; Facebook; Government; Twitter; Videos; YouTube; African Universities; Official use; Social Media; Social Network Sites;

fLanguage

English

Publisher

ieee

Conference_Titel

Science, Computing and Telecommunications (PACT), 2014 Pan African Conference on

Type

conf

DOI

10.1109/SCAT.2014.7055135

Filename

7055135