Title :
Mobile user stability prediction with Random Forest model
Author :
Danqin Wang ; Xiaolong Zhang
Author_Institution :
Sch. of Comput. Sci. & Technol., Wuhan Univ. of Sci. & Technol., Wuhan, China
Abstract :
Accompanying increasing competition among the communication industry, maintaining and improving the stability and loyalty of customers has become the key determinant of profitability. In order to prevent the loss of customers, we need to identify the stable users by data mining model. Through the evaluation of three models, Random Forest model performs with better robustness. This model can describe and predict most of the stable users in a shorter period of time. Consequently, the result will provide operators with the advantage of adopting reasonable marketing tactics timely.
Keywords :
customer relationship management; data mining; profitability; random processes; communication industry; customer loss; customer loyalty; data mining model; marketing tactics; mobile user stability prediction; profitability; random forest model; Accuracy; Analytical models; Logistics; Prediction algorithms; Profitability; Stability analysis; Data mining; Evaluation; Model; Stability;
Conference_Titel :
Data Science and Advanced Analytics (DSAA), 2014 International Conference on
DOI :
10.1109/DSAA.2014.7058108