Title :
Influence of human factors over idea generation: A qualitative and quantitative analysis of an enterprise of the graphic sector in Medellin
Author :
Escobar, M. ; Vera, L.D.
Author_Institution :
Univ. Nac. de Colombia, Medellin, Colombia
Abstract :
The objective of this article is to analyze the influence of human factors on generation of ideas in an enterprise of the graphic sector; the research strategy is the case study; data was recollected through creative techniques, cognitive styles test, quality criteria, participant observation, multimedia resources and interviews; mixed factor design and grounded theory were used for the analysis. This study revealed the importance of creative techniques to stimulate creative thought and human factors (cognition, personality and motivation defined by emotions) in the generation of quality ideas for innovation.
Keywords :
cognition; human factors; innovation management; organisational aspects; Medellin; cognition; cognitive styles test; creative technique; creative thought; graphic sector; grounded theory; human factors; idea generation; mixed factor design; motivation; multimedea interview; multimedia resources; participant observation; personality; qualitative analysis; quality criteria; quantitative analysis; research strategy; Analytical models; Encoding; Graphics; Human factors; Psychology; Statistical analysis; Technological innovation; creativity; experiments; innovations; psychological tests;
Conference_Titel :
Industrial Engineering and Engineering Management (IEEM), 2014 IEEE International Conference on
DOI :
10.1109/IEEM.2014.7058682
