A cloud-based approach for collaboration of serviced-enhanced products

The rise of cloud computing is radically changing the way Small and Medium Enterprises (SMEs) manage their information technology assets. In order to provide innovative services, association of SMEs´ can strategically join their competencies to respond to business and collaboration opportunities. In this paper we focus on exploring the potential of utilising cloud computing to support a goal-oriented collaborative network by allowing organisations to collaborate on products and services in realtime. Furthermore, we believe our approach will enable organisations to collaborate on emergence of new products, and new services bringing together stakeholders to develop ideas and concepts that leverage to increase product and service innovation.