Title :
Influence of online store belief and product category on impulse buying: An empirical investigation on consumer perceptions
Author :
Zhou, Q. ; Chen, X. ; Chen, Y.W.
Author_Institution :
Key Lab. of Behavioral Sci., Inst. of Psychol., Beijing, China
Abstract :
The influence of online store belief and product category on impulse buying was investigated in this study through empirical research. Path analysis technologies were applied to evaluate the research model based on the survey. The results showed that the consumer impulse buying for both hedonic and utilitarian products was influenced by the online store belief. This study will provide theoretical data base for practical application.
Keywords :
Internet; consumer behaviour; electronic commerce; consumer perceptions; hedonic products; impulse buying; online store belief; path analysis technologies; product category; research model; utilitarian products; Analytical models; Business; Data analysis; Educational institutions; Merchandise; Psychology; Sparks; Store belief; affect; e-commerce; impulse buying;
Conference_Titel :
Industrial Engineering and Engineering Management (IEEM), 2014 IEEE International Conference on
DOI :
10.1109/IEEM.2014.7058879
