Title :
Determining e-commerce adoption level by SMEs in Indonesia based on customer-oriented benefits
Author :
Triandini, Evi ; Djunaidy, Arif ; Siahaan, Daniel
Author_Institution :
Dept. of Inf., Inst. Teknol. Sepuluh Nopember, Surabaya, Indonesia
Abstract :
Small and Medium Enterprises (SMEs) in Indonesia need to enhance their ability to face a global market. E-commerce provides potential benefits for SMEs. This study proposed a number of Indonesian SMEs´ e-commerce adoption levels and their ranks based on customer-oriented benefits. The levels and ranks are determined based k-means clustering. Analysis result shows that Indonesian SMEs can be classified into four levels of e-commerce adoption based on customer-oriented benefits. The result of this study will be used as a metric in Indonesian SMEs´ e-commerce adoption framework.
Keywords :
electronic commerce; pattern clustering; small-to-medium enterprises; Indonesian SME; customer-oriented benefit; e-commerce adoption level; k-means clustering; small and medium enterprise; Face; Globalization; Portals; SMEs; clustering; e-commerce adoption level; framework;
Conference_Titel :
Information Technology, Computer and Electrical Engineering (ICITACEE), 2014 1st International Conference on
Print_ISBN :
978-1-4799-6431-4
DOI :
10.1109/ICITACEE.2014.7065757
