DocumentCode
3581272
Title
Twitter sentiment analysis
Author
Sarlan, Aliza ; Nadam, Chayanit ; Basri, Shuib
Author_Institution
Univ. Teknol. PETRONAS, Tronoh, Malaysia
fYear
2014
Firstpage
212
Lastpage
216
Abstract
Social media have received more attention nowadays. Public and private opinion about a wide variety of subjects are expressed and spread continually via numerous social media. Twitter is one of the social media that is gaining popularity. Twitter offers organizations a fast and effective way to analyze customers´ perspectives toward the critical to success in the market place. Developing a program for sentiment analysis is an approach to be used to computationally measure customers´ perceptions. This paper reports on the design of a sentiment analysis, extracting a vast amount of tweets. Prototyping is used in this development. Results classify customers´ perspective via tweets into positive and negative, which is represented in a pie chart and html page. However, the program has planned to develop on a web application system, but due to limitation of Django which can be worked on a Linux server or LAMP, for further this approach need to be done.
Keywords
consumer behaviour; hypermedia markup languages; marketing data processing; pattern classification; social networking (online); HTML page; Twitter sentiment analysis; customers perspective classification; pie chart; social media; Business; Computers; Data mining; Media; Sentiment analysis; Twitter; Twitter; natural language processing; opinion mining; sentiment; social media;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Technology and Multimedia (ICIMU), 2014 International Conference on
Type
conf
DOI
10.1109/ICIMU.2014.7066632
Filename
7066632
Link To Document