Centralized collaborative reputation model for B2C E-Commerce

B2C (Business to Consumer) E-Commerce is one of the most widely used models of E-Commerce. Like any other form of E-Commerce, trust plays vital role in success of any B2C E-Commerce website. E-Retailers use various trust building mechanisms and reputation systems to enhance users´ trust. However these mechanisms either lack in scope or are not designed to cope with specific needs of B2C E-Commerce. This paper proposes a centralized, integrated and collaborative model for B2C E-Commerce. The proposed model maintains reputation independently. Primary focus of this model is on product reputation, global reputation and trustworthiness of reputation data.