DocumentCode
3597460
Title
IT-enabled international market research for technology transfer: a new paradigm
Author
Nahar, Nazmun ; Lyytinen, Kalle ; Huda, Najmul
Author_Institution
Dept. of Comput. Sci. & Inf. Syst., Jyvaskyla Univ., Finland
fYear
1999
fDate
8/1/1999 12:00:00 AM
Firstpage
515
Abstract
By utilizing technology through international technology transfer, companies can internationalize successfully. International market research for technology transfer is very time consuming and expensive when using conventional approaches. This study presents a methodology that facilitates the selection of appropriate markets and suitable technology recipients from around the world by cost efficiently using new information technologies
Keywords
information technology; marketing; technology transfer; IT-enabled international market research; appropriate markets selection; information technologies; international technology transfer; technology transfer; Appropriate technology; Companies; Computer science; Consumer electronics; Databases; Internet; Market research; Research and development; Statistics; Technology transfer;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET '99. Portland International Conference on
Print_ISBN
1-890843-02-4
Type
conf
DOI
10.1109/PICMET.1999.787850
Filename
787850
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