Title :
Optimal pricing decisions for a product with two selling chances
Author :
Zhao, Jing ; Wei, Jie ; Ma, Qian ; Li, Yingmei
Author_Institution :
Sch. of Sci., Tianjin Polytech. Univ., Tianjin, China
Abstract :
A base pricing model with deterministic demands for a product with two selling chances was developed in this paper. The purpose of this paper is to explore how the retailer and the supplier to make their own decisions about retail price and wholesale price respectively. By using game-theoretical approach, we examine each firm´s pricing strategies and establish the closed-form expressions.
Keywords :
game theory; pricing; game-theoretical approach; optimal pricing decisions; product; retail price; retailer; supplier; wholesale price; Aging; Automation; Closed-form solution; Cost accounting; Game theory; Logistics; Marketing and sales; Pricing; Transportation; Working environment noise; Game Theory; Pricing Decisions; Pricing Strategies;
Conference_Titel :
Automation and Logistics, 2009. ICAL '09. IEEE International Conference on
Print_ISBN :
978-1-4244-4794-7
Electronic_ISBN :
978-1-4244-4795-4
DOI :
10.1109/ICAL.2009.5262606
