DocumentCode
3606001
Title
Marketing the Moon: The Selling of the Apollo Lunar Mission [Book Reviews]
Author
Weiner, Richard R.
Volume
34
Issue
3
fYear
2015
Firstpage
5
Lastpage
7
Abstract
This beautifully mounted coffee table book ??? featuring over three hundred photos and images ??? is a celebratory work. It celebrates the branding of our lunar gaze in the selling of the NASA???s Apollo Lunar Program to land a man on the moon and bring him safely back before the end of the 1960s. This was the new frontier that President Kennedy brought us to conceive of and surmount as part of America???s exceptional role in the world. Getting Americans to buy into this dream and endeavor was the result, the authors argue, of a pioneering set of public relations techniques.
Keywords
Book reviews; Branding; Government policies; Market opportunities; Market research; Moon; NASA; Public relations; Space missions; Space research;
fLanguage
English
Journal_Title
Technology and Society Magazine, IEEE
Publisher
ieee
ISSN
0278-0097
Type
jour
DOI
10.1109/MTS.2015.2473978
Filename
7270443
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