DocumentCode
3609347
Title
Understanding Search-Engine Optimization
Author
Gudivada, Venkat N. ; Rao, Dhana ; Paris, Jordan
Volume
48
Issue
10
fYear
2015
Firstpage
43
Lastpage
52
Abstract
Because users rarely click on links beyond the first search results page, boosting search-engine ranking has become essential to business success. With a deeper knowledge of search-engine optimization best practices, organizations can avoid unethical practices and effectively monitor strategies approved by popular search engines.
Keywords
business data processing; ethical aspects; optimisation; organisational aspects; search engines; business success; organizations; popular search engines; search results page; search-engine optimization best practices; search-engine ranking; unethical practices; Content management; Indexing; Optimization; Search engines; Websites; Internet/Web technologies; SEO; SERP; Web search; search engines; search-engine optimization; search-engine ranking; search-engine results page; webpage content; webpage indexing; website design;
fLanguage
English
Journal_Title
Computer
Publisher
ieee
ISSN
0018-9162
Type
jour
DOI
10.1109/MC.2015.297
Filename
7310964
Link To Document