Abstract :
This look at the driving forces behind the multimedia evolution of online communication explores some recent startups and the reasons behind their success. Online messaging has been a hot topic in the startup world lately. Last year, a new breed of online messaging tools sprang up and experienced tremendous user growth. Although online messaging is similar to text messaging, these next-generation apps usually offer more convenient communication features-in particular, tools for sharing more media types, including images, videos, and voice messages. This is in line with the trend of social media users shifting away from traditional text-based communication and embracing more multimedia-oriented platforms. Popular social networks are also following this trend to enhance their online-messaging services to support new media types. Facebook´s purchase of Instagram and Twitter for Vine highlight the potential for social multimedia sharing.
Keywords :
electronic messaging; multimedia computing; social networking (online); Facebook; Instagram; Twitter; Vine; multimedia-oriented platforms; next-generation apps; online communication startups; online messaging; social multimedia sharing; social networks; Internet; Media; Mobile communication; Multimedia communication; Social network services; Streaming media; Videos; Internet/Web technologies; multimedia; online messaging; project management; startups;
