Title :
The variables of effecting customer loyalty in Chinese online game market
Author :
Yong Xiang; Sang Chul Lee; Xiaofeng Li
Author_Institution :
Sch. of Bus. Adm., Kyung Hee Univ., Seoul, South Korea
fDate :
6/27/1905 12:00:00 AM
Abstract :
Since the early 2000´s, the online games have been recognized as a major profit model within e-commerce and have been developed into the core of the world cultural industries. However, Chinese online game industry has encountered higher competition in global market. To survive successfully in today´s competitive online game markets, Chinese online game companies need to determine what motivates their loyal customers. However, previous research didn´t focus on identification of critical variables for market segmentation in online game market. The purposes of our research are to identify causalities among flow and customer loyalty in online games, and to identify the factors by which flow are influenced.
Keywords :
"Toy industry","Cultural differences","Internet","Profitability","Communication industry","Management information systems","Cities and towns","Globalization","Companies","Wireless networks"
Conference_Titel :
Services Systems and Services Management, 2005. Proceedings of ICSSSM ´05. 2005 International Conference on
Print_ISBN :
0-7803-8971-9
DOI :
10.1109/ICSSSM.2005.1499468
