E-commerce experiences

The evolution of information and communication technologies, namely the Internet, has introduced new ways of buying and selling products and services, has provided the growth of market dimension, a larger transparency in negotiations, a bigger ease of access from companies to their target market, the permanent presence (24 hours a day, 7 days a week), and has imposed cost reductions, among other opportunities [1]. To electronic commerce are associated concerns related to the security of the information that floats on open channels such as the Internet [2]. The empirical part of this paper focuses on a case study about the electronic commerce experience of higher education students, in this case, the students of Instituto Politécnico de Tomar.