Introducing innovations into serbian companies organizational culture: Questionnaire and EFA as Tools for researching employees´ assumptions

An ad hoc questionnairre was designed consisting of twenty one items in order to confirm our claim that questionnaire could be a useful tool for collecting data about employees´ assumptions (third cognitive level of organizational culture according to Schein). Answers from 1,206 employees in 75 randomly selected Serbian companies have been gathered. The data was analysed on two levels: descriptive and in-depth by performing exploratory factor analysis (EFA). Descriptive level analysis provided data from the second cognitive level (espoused values) according to the Schein`s theory. In depth analysis provide us data about basic underlying workers assumptions¹. Also results suggested us that proper model for innovation introducing have to reduce their fear and indirectly confirm Davilas statement that innovation process have to be managed with specific tools, rules and discipline.