• DocumentCode
    3645617
  • Title

    One solution of advertisement application realised inside digital television conditional access system

  • Author

    Ilija Lučić;Đorđe Simić;Tatjana Samardžić;Mile Davidović;Mihajlo Katona

  • Author_Institution
    Fakultet tehnickih nauka u Novom Sadu, Novi Sad, Serbia
  • fYear
    2011
  • Firstpage
    1155
  • Lastpage
    1158
  • Abstract
    The paper describes an application for displaying advertisements in between switching of TV channels. The device for reception and playback of digital television signal receives such signal and processes it further. On some channels, within the received signal, multimedia advertising content is present (eg. pictures or short video messages). Advertisements are displayed conditionally on user´s TV screen depending on user´s next selected channel.
  • Keywords
    "Digital video broadcasting","Digital TV","Electronic mail","Decoding","Nose","Silicon"
  • Publisher
    ieee
  • Conference_Titel
    Telecommunications Forum (TELFOR), 2011 19th
  • Print_ISBN
    978-1-4577-1499-3
  • Type

    conf

  • DOI
    10.1109/TELFOR.2011.6143755
  • Filename
    6143755