Title :
Model of the new sales planning optimization and sales force deployment ERP business intelligence module for direct sales of the products and services with temporal characteristics
Author :
Marko Velić;Ivan Padavić;Zrinka Lovrić
Author_Institution :
Marko Velić
fDate :
6/1/2012 12:00:00 AM
Abstract :
Considering that direct sales today has significant share in the whole sales niche and that existing travelling salesman problem solutions still do not provide a comprehensive resolution for sales force deployment when selling products and services with temporal or periodic recurring, here we present a new method that combines business intelligence and easy-to-use graphical user interface to give the answers. Module is self-learning due to implemented statistics with tendency for more accurate sales predictions as time goes by. Presented model is applicable in various industries like telecommunications, finance, pharmaceuticals etc. and capable of solving large-scale real-world problems in real time.
Keywords :
"Marketing and sales","Cities and towns","Planning","Companies","Telecommunications","Sorting"
Conference_Titel :
Information Technology Interfaces (ITI), Proceedings of the ITI 2012 34th International Conference on
Print_ISBN :
978-1-4673-1629-3
DOI :
10.2498/iti.2012.0379