DocumentCode :
3648516
Title :
Analysis of on-line survey about need for presence of higher education institutions on social networks: A step towards creation of communication strategy
Author :
Kruno Golubić;Jadranka Lasić-Lazić
Author_Institution :
University of Zagreb, University Computing Centre (Srce), Marohnić
fYear :
2012
fDate :
6/1/2012 12:00:00 AM
Firstpage :
195
Lastpage :
200
Abstract :
The use of social networks among higher education institutions in Croatia is not widespread. An anonymous on-line survey about the importance of institutional presence on social networks was conducted during a ten-day period in May 2011 and included a questionnaire which was distributed to students and employees of two Zagreb based institutions. The results of the survey are interpreted and presented in this paper. These results can be used as a general guideline toward the creation of communication strategy for the presence of higher education institutions on web based social networks.
Keywords :
"Educational institutions","Facebook","LinkedIn","Twitter"
Publisher :
ieee
Conference_Titel :
Information Technology Interfaces (ITI), Proceedings of the ITI 2012 34th International Conference on
ISSN :
1334-2762
Print_ISBN :
978-1-4673-1629-3
Type :
conf
DOI :
10.2498/iti.2012.0474
Filename :
6308004
Link To Document :
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