DocumentCode
3649254
Title
CRM as integration environment of the process organization
Author
Piotr Skopiński;Piotr Zaskórski
Author_Institution
Military University of Technology in Warsaw, Faculty of Cybernetics ul. Gen. Sylwestra Kaliskiego 2, 00-908 Warszawa 49
fYear
2012
Firstpage
1029
Lastpage
1033
Abstract
In the paper attempts to identify the systemic aspects of the use of CRM tools for the integration of distributed processes organization. The overriding criterion for the applicability of CRM is to increase the efficiency of management the virtual organization. Presents the requirements and restrictions for the virtualization of access to technical resources, technology and information in the so-called. "Cloud" as a way to reduce costly IT investments especially in the SME-class organizations.
Keywords
"Customer relationship management","Standards organizations","Marketing and sales","Companies","Databases"
Publisher
ieee
Conference_Titel
Computer Science and Information Systems (FedCSIS), 2012 Federated Conference on
Print_ISBN
978-1-4673-0708-6
Type
conf
Filename
6354413
Link To Document