Baby Boomers´ Behaviors and Attitudes of Newspaper Reading: A Comparison among Three Layouts

The purpose of this study is to understand baby boomers´ behaviors and attitudes of newspaper reading. The three layouts provided by a leading publisher of Chinese newspaper, United Daily News, was selected as the target product of the evaluation. The preliminary results showed that baby boomers had a significantly difference among the behaviors of font adjustment. Most participants satisfied with the layouts, but still had some problems. This article gives some suggestions for layout improvement.