Title :
Research project valuation and commercialization strategy
Author_Institution :
College of Management, Yuan Ze University, Taoyuan, Taiwan
Abstract :
This study aimed to provide a hybrid method of assessing the importance of public research projects and determining strategy in early stage of commercialization. The author uses an empirical case of Industrial Technology Research Institute (ITRI) to test the method. As the result of his analysis, the author categorized ITRI´s projects into four groups according to benefits and risk factors extracted from a factor analysis and for each group of projects the author offer possible strategies for further commercialization. The method can highlight change in the meaning and strategic grouping of a project. Furthermore, it can be used for long-term strategic planning, e.g., strategic foresight and corporate foresight.
Keywords :
"Commercialization","Analytical models","Cost accounting","Patents","Portfolios","Planning","Organizations"
Conference_Titel :
Management of Engineering and Technology (PICMET), 2015 Portland International Conference on
DOI :
10.1109/PICMET.2015.7273195